Despite usually taking Friday off from Good Morning Britain, Piers Morgan was back on ITV’s screens to discuss the general election result alongside a panel which included Stanley and Rachel Johnson. The GMB host wasted no time in taking a swipe at Steve Coogan and Hugh Grant following their campaign throughout the election to persuade voters to oust Boris Johnson as Prime Minister.
The night before the election Coogan told viewers his character Alan Partridge would vote Tory because he’s “ill-informed” during an appearance on Channel 4 news.
Meanwhile, Grant had spent the election campaign urging people to vote for the Liberal Democrats.
The actor was pictured checking his phone with an unimpressed expression as the exit poll results were announced.
Grant then tweeted: “There goes the neighbourhood.”
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Discussing the actors, Morgan said: “[Grant’s] reaction was ‘There goes the neighbourhood’. Actually, there goes his credibility.
“What we’ve discovered, as Hillary Clinton, celebrities can have the opposite effect. Entitled millionaires telling us our vote doesn’t count.
“I watched Steve Coogan on Channel 4 news I think it was on the day before the election and he was so sneering about Brexiteers called them stupid and thick.
“[He] said his character Alan Partridge was basically like them, ignorant blah blah blah off he went on his little rant and I watched and I thought ‘My god’…”
Interrupting, Susanna Reid asked: “Does that resonate in any way?”
“Imagine if you are a working class northern Labour voter who voted Leave,” Morgan continued.
“Who’s an Alan Partridge fan…,” Reid added.
“You’ve got this multi-millionaire entitled Hollywood brat telling you your vote doesn’t count,” Morgan said.
“Well good morning Mr Coogan it turned out what you said didn’t count good morning Mr Grant it turned out what you said didn’t count.
“In fact if anything you both had the complete opposite effect in getting Boris elected.”
Earlier in the week, Coogan told Channel 4 news: “Well Alan Partridge is ill-informed and ignorant and therefore he’s a Conservative and a Brexiteer.”
He was asked: “So he’d be voting Boris Johnson?”
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“Yes,” Coogan answered. “I think the reason Tories don’t invest as much in education is because they depend on a certain level of ignorance for support.”
With just two seats to be declared, the Conservatives had won 363 seats and Labour had won 203.
Labour suffered huge losses in the general election with leader Jeremy Corbyn confirming he will stand down following the crushing results.
Meanwhile, Lib Deb leader Jo Swinson lost her seat to SNP rival Amy Callaghan.
Good Morning Britain airs weekdays on ITV on 6am.
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